BUSINESS TRAVELERS REMAIN LOYAL TO BRAND NAME HOTELS
David Wilkening, TravelMole, 08/14/2006
Business travelers prefer branded, full-service lodging, according to a new study.
The yearly National Business Travelers Monitor prepared by Yesawich, Pepperdine, Brown & Russell also found:
- Business professionals prefer recognizable national chains.
- One-third of those surveyed preferred all-suite accommodations, a number which was up significantly since the late 1990s.
- Modestly-priced accommodations are still often preferred, but there's been a "significant" shift with a decline in preference for moderate and a rise of interest in economy lodging.
- Smaller properties of less than 300 rooms are still preferred over larger properties.
- Three brands dominate business traveler preferences: Marriott, Holiday Inn and Hilton.
"It is interesting to note, however, that these same rankings do not apply to the brand preferences for leisure travelers," noted the company.