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When it comes to compensation, cash is king, however, when it comes to recognition, cash awards leave much to be desired. 1. Cash awards are too impersonal to provide effective recognition. 2. Cash awards provide little trophy value. People don't want to talk about how much they earn, and the money is almost always used to pay bills or purchase everyday necessities. Big Splurge Awards symbolize success, status and achievement on a level that cash awards cannot approach and they are highly personalized and they provide guaranteed bragging rights. When redeeming a Big Splurge Award, it is not unusual for us to hear the comment, “This is too good to be true.”
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